A hair coloring appliance includes a handle and a hair color delivery system supported within the handle. A nozzle assembly is adapted to receive hair color. The nozzle assembly includes a stationary frame and a nozzle array through which the hair color is delivered to the hair and a plurality of filaments adjacent the nozzles which are longer than the nozzles, acting as a stand-off between the nozzles and the scalp. A motor reciprocates the nozzle array back and forth as hair color moves through the nozzles.