The present invention is directed to obtaining an object having an anisotropic reflection characteristic without using a lenticular lens. A print product including a print medium on which a repetitive structure of projected portions and recessed portions is formed out of image forming materials including a color material includes a first layer formed on surfaces of the projected portions out of a first color material among the image forming materials, and a second layer formed on the recessed portions out of a second color material different from the first color material, wherein the projected portions have a height to occlude part of the second layer when observed at an angle different from an angle formed by a normal to a surface of the print medium.