An apparatus and method for applying a first web to a base web in a nonlinear pattern as the base web is advanced in a machine direction in contact with a back-up roller are disclosed. The apparatus can include a guide roller and a guide roller translations system. The guide roller can be configured to define a nip with the back-up roller. The guide roller translation system can be configured to allow the guide roller to move with respect to the back-up roller to control the position of the nip to allow the first web to be applied to the base web in the non-linear pattern in the machine direction.