Disclosed is a method for sharing a content by an electronic device using a cloud service. The method may include: accessing a cloud server through a specified account; displaying a user interface including a list of contents based on a content application being executed; determining at least one shared content to be shared on the cloud server in response to receiving a first input through the user interface; determining an account group on the cloud server accessible to the shared content in response to receiving a second input through the user interface; and transmitting the shared content and information related to the determined account group to the cloud server in response to receiving a third input through the user interface.