Invention Grant
- Patent Title: Dynamic and personalized product placement in electronic files
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Application No.: US16885432Application Date: 2020-05-28
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Publication No.: US11314828B2Publication Date: 2022-04-26
- Inventor: Mathieu Chambon-Cartier
- Applicant: IQ2 HOLDINGS, INC.
- Applicant Address: CA Montreal
- Assignee: IQ2 HOLDINGS, INC.
- Current Assignee: IQ2 HOLDINGS, INC.
- Current Assignee Address: CA Montreal
- Agency: Dentons US LLP
- Main IPC: G06F16/20
- IPC: G06F16/20 ; G06F16/9535 ; G06F16/9537 ; G06F16/955 ; G06T19/00

Abstract:
A system to provide dynamic placement of new images in an electronic file presented on an electronic device according to various attributes associated with a user operating the electronic device. A scanning mechanism is implemented to scan each image within the electronic file to identify tagged objects. A selection mechanism is implemented to select the new images of various products based on geographic and demographic attributes associated with the user. A placement mechanism is implemented to fittingly replace all the tagged objects with the new images. The electronic file is updated to include the selected products rather than the tagged objects. While the user is accessing the electronic file on the electronic device, the user is able to view the selected products rather than the tagged objects in the electronic file.
Public/Granted literature
- US20210011960A1 DYNAMIC AND PERSONALIZED PRODUCT PLACEMENT IN ELECTRONIC FILES Public/Granted day:2021-01-14
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