A method may include receiving, from a software application, pre-signup data of a user, embedding the pre-signup data to obtain a pre-signup data vector, generating, by applying a topic model to the pre-signup data vector, a pre-signup topic vector, receiving action descriptions of actions of the software application, embedding the action descriptions to obtain action description vectors, generating, by applying the topic model to the action description vectors, action description topic vectors, generating scores by multiplying the pre-signup topic vector and the action description topic vectors, and recommending, to the user and using the scores, an action.