Disclosed are a method and apparatus for generating information. A method may include: acquiring total number information and initial routing information of a specified item, the initial routing information including current at least one piece of item supply link information and at least one piece of item display link information corresponding to the specified item; querying at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information of the initial routing information; determining an updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path; and generating and transmitting updated routing information through the updated link path.