An information processing apparatus includes an acquisition unit configured to acquire first mapping information in which an amount of inclination of a joystick, used for controlling the image capturing direction, and a change speed in the image capturing direction of an image capturing apparatus are associated, and a change speed in an image capturing direction of an image capturing apparatus are associated, a determination unit configured to determine the change speed in the image capturing direction based on the amount of inclination of the joystick by a user operation and the first mapping information, and a generation unit configured to generate second mapping information in which the amount of inclination of the joystick and the change speed in the image capturing direction are associated, based on the change speed in the image capturing direction determined by the determination unit during a predetermined period.