The present invention relates to non-invasive blood glucose measuring apparatus and method. More specifically, the apparatus is inserted into a blood vessel of a human body, and at a point of time when a measurement is desired, wirelessly transmits power so as to be operated, wherein a dipole antenna-form sensor measures a change in a specific parameter depending on a blood glucose level. The apparatus measures the blood glucose in a non-invasive manner, wherein a display unit that is present outside the human body receives the parameter value through wireless communication and displays a corresponding blood glucose level.