To appropriately evaluate skin spots by grasping a quality (characteristic) of the skin spots. A skin spot evaluation apparatus includes an area extracting unit that extracts skin spot areas corresponding to skin spots from a skin image obtained by photographing a skin of a subject; and an evaluation unit that analyzes, based on the skin spot areas extracted by the area extracting unit, at least one of the number of the skin spots, dimension of each of the skin spots and density of each of the skin spots, and generates data obtained by quantifying characteristic of the skin spots of the skin image using the analyzed result.