In a state in which a cartridge body is not inserted in a cartridge receiving section provided on a printer side, an electronic component mounting section is held at an initial position to the cartridge body. The cartridge body is linearly inserted into the cartridge receiving section of the printer along a first direction, which is an insertion direction of the cartridge body, to a second position before a first position in which the cartridge body is in a mounted state in the cartridge receiving section. By the cartridge body being linearly inserted from the second position to the first position along the first direction, the electronic component mounting section is moved from the initial position in a second direction different from the first direction to couple the electronic component to electrical coupling portions provided on the printer side.