A bearingless hub assembly comprising a rim hollowed to receive a tube magnet, and magnets embedded around the circumference of the rim on both ends. The rim is capped by front and rear rim plates configured to hold the embedded magnets in place and fitted to receive respective circular magnets. Similar magnets in corresponding front or rear drive plate maintain space (i.e., levitation) vis-à-vis the front and rear rim caps by repelling each other, thus allowing the rim (and, as applied, a mechanically-attached tire assembly) to move freely with no friction. The front and rear drive plate carry forward and reverse electromagnetic actuators as well as forward and reverse levitation control units, power generators and speed sensors. These components mount 360 degrees around the circumference of the drive plates while the embedded magnets of the rim spin through when in motion.