A non-contact operating apparatus, for a vehicle, includes a generating unit, a projecting device, a detecting device, and a setting unit. The generating unit is configured to generate and update an image containing an image object. The image object is operable by an occupant present within a vehicle compartment of the vehicle. The projecting device is configured to project the image in a predetermined display region within the vehicle compartment of the vehicle. The detecting device is configured to detect a riding state of the occupant who is present in the vehicle compartment of the vehicle. The setting unit is configured to instruct the projecting device or the generating unit to project the image at a position at which the image object is operable by the occupant who is in the riding state detected by the detecting device.