Disclosed herein are an apparatus and method for generating an image using a brain wave signal. The method of generating an image using brain wave signals includes collecting brain wave signals of at least one passenger in a mobility from a plurality of channels for a predetermined time, generating a first image of a service point from the brain wave signals collected from the plurality of channels using an artificial intelligence model, determining whether the generated first image is similar to a preset second image, and controlling the mobility based on a result of the determination.