An actionable event notification disclosed herein provides actionable push notifications that allow an application server to collect information from end users. The actionable event notification includes a notification server that receives notification requests from application servers and communicates notifications to users where the notifications include specification for a notification UI form. In one implementation, the notification server modifies the callback identification on the notification from identification for the application server to identification for the notification server. A client device presents the notification UI form to a user to receive user responses. The user responses are communicated back to the notification server. The notification server processes the user responses and communicates them to the application server as necessary. Alternatively, the user responses are communicated directly to the application server requesting the notifications.