Storage management techniques involve determining, from a set of users sharing a storage system, a plurality of target users with storage quotas to be updated; obtaining a total increase storage quota to be increased for the storage system; and determining allocation of the total increase storage quota among the plurality of target users according to at least one of a first strategy associated with quota proportions and a second strategy associated with a used storage capacity. The allocation of the increase storage quota is determined automatically according one or more predefined strategies, which can achieve storage quota allocation effectively and automatically, thereby increasing storage efficiency.