The present disclosure provides a method, a device, an apparatus and storage medium for facial matching, wherein the method includes: acquiring an image to be matched; conducting matching for the image to be matched based on at least one of an original sample database and an associative sample database; and outputting a final matching result, wherein the original sample database includes an original sample image, and the associative sample database includes an associative sample image which is formed by adding an associative feature to the original sample image. Herein, obtaining the original sample database and the associative sample database comprises: acquiring the original sample image; obtaining the original sample database based on the original sample image; adding the associative feature to the original sample image in the original sample database and generating the associative sample image, to obtain the associative sample database.