Methods, apparatus and systems related to automated evaluation of acting performance are disclosed. In one example aspect, a system for an automated evaluation of performance activities includes a user interface configured to allow a user to create a customized automated evaluation service. The user can select a subset of machine learning engines from one or more available machine learning engines to create such service. The user interface is further configured to receive a set of input data of a performance performed by a performer. The system includes the one or more available machine learning engines each configured to generate a sub-score in a specific area using the set of input data received from the user interface. The system also includes an aggregator configured to produce an output indicating a quality of the performance.