Disclosed are methods and systems for intelligent distribution of products. In one aspect, a system comprises a memory storing instructions and at least one processor configured to execute the instructions. The processor performs operations include receiving forecasting data comprising an expected demand of a stock keeping unit and determining a target inventory of the SKU to satisfy the expected demand. The operations further include determining a regional target inventory of the SKU of a region comprising a plurality of fulfillment centers. The operations further comprise receiving historical data comprising the inbound and outbound shipment history of a fulfillment center in the plurality of fulfillment centers and generating a profile for the fulfillment center. The operations further comprise assigning a portion of the regional target inventory to the fulfillment center and transmitting instructions to a device to stock a number of SKUs in the fulfillment center based on the portion.