Provided herein are systems, methods and computer readable media for receiving consumer search data, aggregating by consumer and location, and utilizing the aggregated consumer search data in demand forecasting and relevance determination. An example method may include receiving consumer search data, the consumer search data indicative of search performed by a consumer, the consumer search data comprising one or more search terms and at least one of a consumer location or consumer identification information, storing the consumer search data for a predetermined time interval, and providing at least one of consumer aggregated search data to a relevance module for determining which of a plurality of promotions to present to a consumer at a second time or providing location aggregated search data to a demand forecasting module for utilization in forecasting promotion demand in a particular location.