Provided is computer-implemented process, the process including: accessing an offers engine user profile associated with a user and an offers engine, the offers engine user profile comprising a plurality of attributes associated with customization of an offers interface, the offers interface configured to provide a plurality of merchant offers; receiving over a network from a first user device and a first session of the offers interface a modification to an attribute of the plurality of attributes of the offers-engine user profile; storing the modified attribute in the offers-engine user profile; receiving over a network a request to access the offers interface in a second session from a second user device; modifying, with a processor, the offers interface based on the modified attribute to produce a customized offers interface; and transmitting over a network the customized offers interface to the second user device for use in the second session.