Aspects include synchronizing online and retail shopping experiences for limited stock products. A non-limiting example computer-implemented method includes receiving, by an item tracking system, a request for a status of an item in a retail store, the request received from a user device of an in-person shopper located in the retail store, the status indicating whether the item is currently available for purchase by the in-person shopper. It is determined, by the item tracking system, the status of the item, the determining is based at least in part on whether an action was taken by an online shopper with respect to the item via a user device of the online shopper. The user device of the online shopper is located outside of the retail store. The item tracker system transmits the status of the item to the user device of the in-person shopper for output to the in-person shopper.