The subject disclosure relates to techniques for providing augmented reality (AR) navigation guidance to users of an autonomous vehicle (AV) ride hailing service. In some aspects, a method of the disclosed technology includes steps for transmitting an autonomous vehicle (AV) ride request to an AV dispatch service, receiving a ride confirmation indicating that an AV has been dispatched to a rider associated with the mobile device, detecting arrival of the AV at a pick-up location associated with the rider, and initializing augment reality (AR) guidance on the mobile device, wherein the AR guidance is configured to provide the rider with navigation information to facilitate pick-up by the AV. Systems and computer-readable media are also provided.