In some implementations, a method includes: obtaining a representation an environment; determining a plurality of candidate content placement locations within the environment based on the representation of the environment; determining characterization parameters for the plurality of candidate content placement locations; obtaining extended reality (XR) content selected based on a match between content parameters associated with the XR content and characterization parameters for a respective candidate content placement location among the plurality of candidate content placement locations; and displaying, via the display device, the XR content at the respective candidate content placement location within the environment.