To provide a frame control apparatus for controlling communication frames of a power feeding system, provided is a frame control apparatus that controls communication frames of a wireless power feeding system, the frame control apparatus including a reference clock generating section that generates a predetermined reference clock signal; a demodulating section that operates according to the reference clock signal and demodulates a synchronization command for synchronizing the communication frames; a rate calculating section that counts pieces of rate reference data having a predetermined length and included in the synchronization command, based on the reference clock signal, to calculate a rate reference value used for reference; and a frame control section that controls the communication frames based on the rate reference value.