Methods, systems, and apparatuses are described for optimizing user content consuming experience by recognizing and classifying different sounds while a user views a program. The system may have or may access information related to the program audio being presented, enabling it to distinguish between conversations occurring in the program audio and conversations between users in the viewing environment. The system may turn the program volume down on one or more sound producing devices if it detects a conversation. The system may turn the program volume up if it detects an interrupting noise. The system may also adjust the program content based on locations of various objects within the listening or viewing environment, and types of users in the environment.