An information processing apparatus is configured to perform at least based on a first parameter set according to an operation on a first operation unit, and also based on an operation on a second operation unit, changing at least either of a position and a direction of a virtual viewpoint corresponding to a virtual viewpoint image, receiving a switching input for switching a parameter set according to an operation on the first operation unit from the first parameter to a second parameter, and based on the second parameter set according to an operation on the first operation unit performed after the switching input is received, and also based on an operation on the second operation unit, changing at least either of the position and the direction of the virtual viewpoint.