A context modeling method and apparatus of a split flag are provided. The method includes: obtaining a height and a width of a current node, a height of a first leaf node in a first direction, and a width of a second leaf node in a second direction; determining whether the current node meets a first preset condition and a second preset condition, where the first preset condition includes the height of the current node is greater than the height of the first leaf node, and the second preset condition includes the width of the current node is greater than the width of the second leaf node; and determining a context model of a split flag of the current node based on whether the first and second preset conditions are met.