A broadcast manager identifies a time interval that encompasses paging windows for a plurality of user equipment. The plurality of user equipment operate according to a plurality of discontinuous reception cycles that include sleep intervals separated by the paging windows. The broadcast manager generates messages for wireless transmission to the plurality of user equipment in corresponding paging windows during the time interval. The messages include information indicating a transmission time at which the plurality of user equipment are to receive broadcast or multicast data. The transmission time is subsequent to the time interval.