Described herein is a process for applying granular material on an outer side of a foodstuff product (P). This process comprises the steps of: providing a mould (102) having a mould cavity (S′) that is delimited, at least partially, by at least one mobile wall (106); positioning the product (P) in the mould cavity by setting the outer side (p1) in a position facing and at a distance from the mobile wall; introducing granular material in the gap (112) comprised between the mobile wall (106) and the outer side of the product; and moving the mobile wall (106) towards the outer side of the product so that it comes to press the granular material against the outer side (p1) of the product (P).