Pole handle, for alpine ski poles or cross-country ski poles, with a handle body and with a hook for fastening a hand holding device. A displaceable latching structure is arranged in the region of the hook so that an eye-shaped device which is pushed in from above and is provided on the hand holding device is fixed in a self-locking manner. The hook is arranged on the stick handle on the hand side in the upper region. A holding mandrel, which is set off from the handle body to the hand side, forms an insertion slot. The latching structure includes a retaining lug which defines a region, restricted against a force, for the eye-shaped device. An upper region of the holding mandrel or the entire holding mandrel, viewed in the running direction, can be deflected laterally on both sides against a restoring force.