A method, device, and computer-readable storage medium with instructions for controlling a display of an augmented-reality head-up display device for a transportation vehicle. A position of the transportation vehicle is determined relative to a map; at least one reference point is extracted from the map, the at least one reference point is obtained from an area within a visual range of a driver of the transportation vehicle; transforming the at least one reference point into transportation vehicle coordinates; generating a virtual object for display by the augmented-reality head-up display device, considering the at least one transformed reference point; and outputting the virtual object for display by the augmented-reality head-up display device.