A line-of-sight guidance device includes a vehicle peripheral state acquisition unit configured to acquire information on a peripheral state of a vehicle; a line-of-sight acquisition unit configured to acquire information on line of sight of the driver driving the vehicle; and a display control unit configured to control two or more display units included in a predetermined visual field in association with the line of sight among a plurality of display units mounted on the vehicle, to display a line-of-sight guidance display that is a display for guiding the line of sight of the driver from a first attention target indicated by the line of sight to a second attention target associated with the peripheral state of the vehicle. The first target is an attention target actually watched by the driver. The second attention target is an attention target to be watched by the driver.