A helmet lighting system includes a display attachable to a helmet which is selectively illuminated in response to receiving a wireless signal transmitted from a wireless transmitter operably coupled to a brake or direction signal light of the motorcycle. The display includes flexible base housing attachable to an outer surface of the helmet that at least partially houses an illumination module. A flexible applique overlies the illumination module and is at least partially transparent or translucent so as to pass light from LEDs of the illumination module therethrough. The applique is removably attachable to the base housing and/or the illumination module and may be replaced with other appliques having different logos or indicia.