A travel assisting method for a vehicle which is executed by a processor, comprising: generating a vehicle speed command value based on vehicle information of a subject vehicle; calculating the vehicle speed command value at a predetermined time (a look-ahead time) ahead of a current time based on information of a feature existing ahead of the subject vehicle in a travelling direction, as a look-ahead vehicle speed command value; and controlling the subject vehicle based on the look-ahead vehicle speed command value. Further, a lighting state of a traffic light located around the subject vehicle is detected, and the look-ahead time is set based on the lighting state.