The invention relates to a system and a method configured to orient a plurality of studs into one and the same curvature based orientation. The system comprises a conveyor (108; 105) having a feeding direction and being arranged to receive a stud (200A, 200B) being oriented with its longitudinal extension in a direction transverse to the feeding direction. The system further comprises a sensor arrangement (160) configured to measure the curvature of the stud (200A, 200B) as seen along its longitudinal extension and as seen in a major plane of the conveyor (108; 105). Additionally, the system comprises a turning arrangement (170) configured to turn the stud (200A, 200B) 180 degrees around its longitudinal extension.