The present invention relates to a process for adhering a textile material to an elastomer, the process comprising the steps of pretreating the textile material with at least one polyester of an α-β-unsaturated carboxylic acid, contacting the pretreated textile material with an unvulcanized elastomer, and vulcanizing the product obtained. The present invention additionally encompasses an elastomer article obtainable by this process and also the use of a polyester of an α-β-unsaturated carboxylic acid for improving the adhesion of a textile material to an elastomer.