Embodiments relate generally to a cross flow blower (100) including a housing (108) which includes an inlet (104) and an outlet (102), rotating impeller blades (212) located within the housing (108), wherein airflow enters and exits the impeller blades (212) radially, a motor (106) operable to power the rotating impeller blades (212), and a plurality of flow forming blades (210, 214) located within the blower (100) operable to direct airflow within the blower (100).