A privacy display comprises a spatial light modulator and a passive retarder arranged between first and second polarisers arranged in series with the spatial light modulator. On-axis light from the spatial light modulator is directed without loss, and off-axis light has reduced luminance. The visibility of the display to off-axis snoopers is reduced by means of luminance reduction over a wide polar field of view. Off-axis visibility of the display in an automotive vehicle can be reduced.