Systems and methods are provided for syndicating slideshow content in a web feed. Data is obtained for a content feed associated with a web page in response to a request by a user of a content feed reader. A slideshow within the web page is identified based on analysis of the obtained data according to a schema definition for syndication of slideshow content. A first set of properties for the slideshow is extracted from the obtained data, based on the schema definition. A set of slides of the slideshow is identified based on the first set of properties. A second set of properties for the set of slides is also extracted from the obtained data. The content feed including the set of slides of the slideshow and one or more properties of the second set are displayed to the user via the content feed reader.