A method and apparatus are provided for recommending concepts from a first concept set in response to user selection of a first concept Ci by performing a natural language processing (NLP) analysis comparison of vector representations of user concepts contained in written content authored by the user and candidate concepts in a first concept set to determine a similarity measure for each candidate concept, and to select therefrom one or more of the candidate concepts for display as recommended concepts which are related to the user concepts contained in written content authored by the user based on the similarity measure between each candidate concept and each user concept.