A method, product, and system for inserting intermediate content page. An exemplary method comprises displaying to a user a first webpage followed by a second webpage; and in response to an instruction to return to a previous location from the second webpage, displaying an intermediate content webpage that comprises a feed element displaying sponsored or organic content. Another method comprises monitoring browsing activity of a user, in which the user reaches from a first webpage to a second webpage, and causing an intermediate content webpage to be displayed the user instead of the first webpage in response to a user instruction to implement the previous location functionality at the second webpage.