A noise reduction and smart ticketing application for social media-based communication systems may identify social media-based communications from users who are attempting to engage with a brand or entity on a social media platform as actionable, and distinguish other communications as noise. The noise reduction and smart ticketing system may use machine learning to determine which social media communications are actionable for a given company or other organization, and generates tickets for actionable communications. Actionable communications may include, but are not limited to, technical support issues, inquiries about a product release date, grievances, incidents, suggestions to improve service, critiques of company policies, etc. Non-actionable communications (i.e., “noise”) may include, but are not limited to, suggestions to other users, promotions, coupons, offers, marketing campaigns, affiliate marketing, statements that a user is attending an event, etc.