Various embodiments relate generally to data science and data analysis, computer software and systems, and control systems to provide an interface, and, more specifically, to a computing and data storage platform that implements specialized logic to facilitate adaptive scheduling automatically to optimally distribute items, such as shipping an item in accordance with an adapted frequency for a subscription. In some examples, a method may include identifying item characteristics associated with an item, determining a frequency based on at least an item characteristic in association with a subset of subscriber accounts, generating data representing a frequency and a subset of the item characteristics to integrate with a web page generated for a merchant computing system, and transmitting the formatted data to a user interface to display a display portion based on the formatted data as an integrated portion of an integrated web page including the web page.