Described herein is a system and method for tinting of a computer-generated object. Selection of a target color to be applied to be an object is received. The target color can have a luminosity component and a chroma component (e.g., the luminosity, hue, chroma (LHC) color space). Based, at least in part, upon at least one of the luminosity component or the chroma component of the target color, one or more tinting methods of a plurality of tinting methods is selected to tint the object to the target color. The object can be tinted using the selected one or more tinting methods, and, the tinted object provided (e.g., stored and/or displayed to a user via a graphical user interface).