A stretchable display device is disclosed, which is able to be operated with three states of a non-stretched state, a transition state and a stretched state, and the stretchable display device includes a stretchable substrate and a plurality of light emitting units. The plurality of the light emitting units are disposed on the stretchable substrate, and the plurality of the light emitting units are in a mode of ON or in a mode of OFF. The light emitting units being in the mode of ON are in a number of N1 while in the non-stretched state, the light emitting units being in the mode of ON are in a number of N2 while in the transition state, and the light emitting units being in the mode of ON are in a number of N3 while in the stretched state, wherein N3≥N2>N1.