An apparatus that displays a display image based on data about an input image comprises a liquid crystal panel, a backlight including a plurality of light source units corresponding to a plurality of divided regions of the liquid crystal panel; and a controller configured to control each of the plurality of light source units, wherein the controller changes, based on a feature amount related to a luminance in a first region of the input image, a light emission luminance of a light source unit, among the plurality of light source units, corresponding to a second region different from the first region of the input image.