An efficient email display is provided. Elements in the email that are determined to be useful or relevant to a particular recipient are displayed and elements that are determined not to be useful or relevant to the recipient are removed from view. A received email is parsed for identifying elements that can be collapsed or expanded when displayed to the recipient. A predetermined value is applied to each element based on the content type. The weight of one or more of the elements is adjusted by applying a weight based on one or more weight factors. A collapsed or expanded display state is assigned to each content element based on the adjusted value. Further, the email message is rendered in the email client application interface to the recipient, where elements having the expanded display state are displayed and elements having the collapsed display state are hidden.