Examples associated with presence identification are described. One example includes detecting a presence identifier broadcast by a mobile device. The mobile device belongs to a user. A portion of the presence identifier is generated based on a one-time password seed. The portion of the presence identifier is provided to an identification server. Identifying information associated with the user is received from the identification server. The identification server uses the portion to identify the user based on the one-time password seed. An action is performed based on the identifying information.