This invention provides an image capturing apparatus comprising an image capturing unit, and a communication unit for communicating with a distribution server via internet, wherein the image capturing apparatus comprises a time measuring unit for measuring, if a distribution instruction for live distribution using the distribution server has been given, an elapsed time since the instruction has been given; and a control unit for starting, if the elapsed time measured by the time measuring unit has reached a predetermined set time, distributing an image captured by the image capturing unit to the distribution server via the communication unit.